plus305 is an independent multicultural social impact agency. Founded in 2014 in Miami, we are an ad agency elevating the Purpose of Brands with meaningful Creativity, Culture Building, and Social Sustainability. We have a sustainable business model that is based on the Triple Bottom Line of People, Planet, and Prosperity.
We elevate the purpose of every business by building a brand through value-based and purpose-led internal and external communication. Because buying habits are changing fast: today's consumers don't buy what you do, they buy why you do it. Knowing your purpose allows you to approach communication from a human-centric perspective. We use Intercultural Communication Expertise for our global campaigns and we work with sustainable production partners. We strategize, implement, and connect your impact to your brand purpose, value-based communication.
We believe in a holistic approach to sustainability that trickles down into all areas of the business and is aligned with the core business of the organization. We follow the Triple Bottom Line (People, Planet, Prosperity) with a strong focus on People. We use Shared Value Knowledge, Diversity & Inclusion expertise, the SDGs, the GRI, and the UN Global Compact to help you improve your Sustainability Journey. We strategize, implement, and connect your impact to your brand purpose, value-based communication, and Employer Branding to generate real impact and ROI.
SOCIAL SUSTAINABILITY & JEDI INTEGRATION.
CULTURE TRANSFORMATION. EMPLOYEE ENGAGEMENT.
Most companies that want to become more sustainable, equitable, and inclusive, will need a culture transformation. We curate the culture change necessary for your sustainability, inclusion, and purpose journey. Social change happens on 3 levels: infrastructure, structure, and superstructure. We have a top-down/bottom-up approach that instills sustainable values in your corporate DNA. For this, we combine Systemic and Structural Transformation (SST) for behavioral change with Mindset Change through awareness and knowledge trainings. We believe that Employer Branding, Employee Engagement, and Culture Transformation are closely linked. It is about conveying your message to all stakeholders, 360°, bottom-up and top-down.
If you don’t write your sustainability story, someone else will. That is why we also offer traditional and digital media ad buying plans, placements, and research as well as press release writing, media kit creation, media outreach, press conferences, and media monitoring so that you can share your values with the world.
PURPOSE-LED PR & MEDIA.
If your company stops existing tomorrow, would it be missed?
Organizations are used to doing things a certain way. But sometimes, we need to change to stay the same. You can do it by finding a deeper meaning behind what you do. The company that doesn't change, has failed already. As long as companies don't create an authentic connection with their audience, they will only impress, but not impact them. Especially in times of crises, companies tend to give up their goals and dreams to meet their immediate needs.
We work on the long-term vision. We invite you to start seeing 'human beings' again instead of 'human buyers'. Some companies are so process- and product-driven that they fail to inspire. We believe in the humanization of companies. To connect you to your audience in a real and genuine way.
plus305 exists to elevate the purpose of brands with meaningful creativity. We develop creative solutions to business challenges, connecting you to culture, grounded in purpose. After all, brands shouldn't show just the world as it is, but how the world could be. Brands need to tell a story worth hearing.
plus305 was founded in 2014 in Miami, Florida. The company is lead by Alberto Jaen (founder) and Nadja Scherrer (partner & VP). They met in Silicon Valley working on the communication of one of the biggest companies in the world. There and then, they decided to join skills, knowledge, and passion to create a unique independent creative agency for social impact.
Since then, plus305 has helped companies in the USA, Europe and Latam to elaborate, design, and implement strategies to elevate the purpose of brands with meaningful creativity, helping organizations to move from a product-focused culture and communication to a value-based identity.
Alberto is a multiple international award-winning creative director, jury member at international festivals and a board member of Voices for Children Foundation. Nadja is a specialist in intercultural communication, culture transformation, and CSR strategies. She is also a board member of BLab Europe and SolAfrica. Both of them have worked for multinational brands around the world over the past nineteen years.
plus305 has worked for brands like Retro Fitness, Swatch, Real Madrid, 3M, Plan International, Miami-Dade College, the Miami-Dade County, Santander Bank, or Paramount, among others.