PROJECTS
Our Idea Laboratory generates ideas without a brief.
Because strong ideas shouldn’t always wait for a request.
We explore cultural signals, emerging tensions, and creative opportunities brands can act on.
Some become conversations. Some become campaigns. Some become new platforms.
Writer & Executive Producer: Alberto Jaen
Family | Short-movie | 5min 25secs. | 2024
Chloe is a young woman who takes care of her sick mom in an underprivileged neighborhood. She decided to work on Christmas Eve because she gets more money if she works on a holiday. She works as a security guard in the lobby of a tall office building in Downtown.
The streets are empty. Everyone is at home with their loved ones. It’s going to be a quiet night. She will just have to keep an eye on the lobby and wait for the morning.
But that night, Barbara, an elderly homeless woman who lives in the neighborhood, will spend the night sleeping on the street in front of the building. Chloe’s ingenuity will turn that night into an unforgettable Christmas for Barbara and her.
Associate Producer: Alberto Jaen
becoming vera
Drama | Film | 2025
After aging out of the foster system, 20-year-old Vera lives on the streets with her group of friends and works part-time painting houses, offices, and more. The group—each of them also a former foster kid—has formed a tight-knit brotherhood built on a shared promise: always to stay together, take care of one another, and share everything.
But when a successful music producer discovers that Vera is a piano prodigy, she’s forced to face a difficult decision: stay true to the oath she made to her chosen family, or chase an old dream she thought was long out of reach.
We believe in democracy. Democracy means freedom of expression. Also, or especially, around controversial issues. Let's open the arena for honest, respectful, and democratic discussions with the aim to advance the dialogue on the world's most pressing challenges.
