USA, RWANDA, CAMBODIA, UKRAINE
AZAHAR Foundation is an international not-for-profit organization founded by world renowned Yoga teacher Yogeswari from Switzerland. Its mission is to promote peace building and trauma healing through Yoga, Mediation, and the Arts, primarilyin post conflict and developing countries. The foundation operates in Cambodia, Ukraine, Rwanda, Switzerland, and the USA.
They wanted plus305 to reimagine their Art Direction and Tone of Voice for Social Media and to create a framework on which they can build. So we developed an Art Direction and Tone of Voice that is more in line with their values and is more appealing to their audience. We furthermore followed a human-centric approach and emphasized storytelling and interactive posts as well as reels that hone in on their essence. Within only two months, we were able to increase the reach on Instagram by 97.7% and the amount of organic followers by 7%.