On September 26, 2021, an important popular vote took place in Switzerland:
it was called Marriage for All (Ehe für alle).
In fact, it was nothing more than a vote for Human Rights, granting gay couples the right to get married in Switzerland.
plus305 has been at the forefront of promoting Diversity, Equity, and Inclusion for many years, consulting organizations globally on how to create an inclusive culture.
That's why our creative team and the creative brains at Big Toys came up with an out of-the-box and attention-grabbing campaign reminiscent of the colors of the Swiss flag to inspire the Swiss to vote YES for LOVE and to support the Ehe für alle committee.