The best practices in businesses have changed as the world entered the second decade of the twenty-first century.
These practices are now defined by consumers rather than the companies that create products and services.
On the flip side, the oft-quoted saying that “companies are made up of people” rings true more than ever.
How can corporate entities shift and adapt to the new normal?
Is it possible for a company to become people-like?
How can the wants, needs, and desires of consumers be best interpreted in a world where a split-second decision can determine the bottom line?
