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"Supporting organizations in finding their purpose, their values, their voice in the world and accompanying them on their sustainability journey using creativity and strategy is beyond rewarding. You can of course not change companies from one day to the next, especially not if they are big international companies and you want to create long-term change. But we really believe that even small steps in the right direction can make a big difference. We are very adamant about not supporting green-, blue- or value-washing. And we tell our clients or prospective clients that, but we are equally adamant about not letting us stop because perfection can’t be achieved. Because perfect really is the enemy of good."

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