plus305 was founded in 2014 in Miami, Florida. The company is lead by Alberto Jaen (founder) and Nadja Scherrer (partner & VP). They met in Silicon Valley working on the communication of one of the biggest companies in the world. There and then, they decided to join skills, knowledge, and passion to create a unique creative boutique for social impact.
Since then, plus305 has helped companies in the USA and Europe to elaborate, design, and implement strategies to elevate the purpose of brands with meaningful creativity, helping organizations to move from a product-focused culture and communication to a value-based identity.
Alberto is a multiple award-winning creative director, jury member at international festivals and a board member of Voices for Children Foundation. Nadja is a specialist in intercultural communication, culture transformation, and CSR strategies. Both of them have worked for multinational brands around the world over the past nineteen years.
plus305 has worked for brands like Swatch, Real Madrid, 3M, VIACOM/CBS, Miami Dade College, Santander Bank, or Baloise Group among others.
If your company stops existing tomorrow, would it be missed?
The offer out there is huge. Why would people spend money on your products?
There are only two ways to influence human behavior: you can manipulate it or you can inspire it. We invite you to start seeing 'human beings' again instead of 'human buyers'. Some companies are so process- and product-driven that they fail to inspire. We believe in the humanization of brands. We connect you to your audience in a real and genuine way. Brands need to tell a story worth hearing.
Brands are used to doing things a certain way. But sometimes, we need to change to stay the same. You can do it by finding a deeper meaning behind what you do. Of course, the company that changes might fail. But the company that doesn't change, has failed already. As long as companies don't create an authentic connection with their audience, they will only impress, but not impact them. Especially in times of crises, companies tend to give up their goals and dreams to meet their immediate needs. We work on the long-term vision.
plus305 exists to elevate the purpose of brands with meaningful creativity. We develop creative solutions to business challenges, connecting you to culture, grounded in purpose. After all, brands shouldn't show just the world as it is, but how the world could be.
We believe that business has been part of the problem. It now must become part of the solution for the challenges we are currently facing in the world. That is why, since November 1 2021, plus305 is making its long-standing commitment to People, Prosperity, and the Planet official and has started its journey towards a B Corp Certification.
B Corps are for-profit companies that lead the way into a sustainable and inclusive future that works for all.
The B Corp movement is transforming the global economy to benefit all people, communities, and the planet.
With our partner Nadja being on the European Standards Advisory Committee of B Lab, it was only natural, that we aspire to reach our own B Corp Certification.
It's easy to make the first step in the right direction: just start by filling in the B Impact Assessment. Reach out if you need guidance. We are happy to connect you with our colleagues at B Lab.