Miami-Dade County and Plus305 launch an evocative PSA to warn locals about heat-related dangers

Heat-related dangers are posing more of a threat to locals in Miami, especially those with limited resources, have jobs that require them to be outside, and who live in neighborhoods with little tree cover. So, to help raise awareness for this issue, Miami-Dade County turned to plus305, an advertising agency that focuses on sustainability and purpose branding.