We believe ideas can change the world.
Because ideas can change organizations and people.
EUROPE & LATAM
The creation of this first ever heat campaign in Miami was made to protect everyone but especially those in lower-income neighborhoods inland where tree cover is 30% less than in upscale coastal areas, putting locals at risk during crises due to limited resources, waiting for buses on unshaded benches, no AC unit, and working outdoors on roofs.
Retro Fitness is the third largest low-cost high-performance gym in the USA. We were working with them to turn their company into a human-centric and value-based brand. We refreshed their entire Brand Guidelines by defining their values, their vision, their mission, their Tone of Voice, style of Photography, Videography, and Copy Writing.
Miami-Dade County wanted to target young people in our last campaign of the year. So, we asked ourselves: “What are young party people most interested in?” I think we can all agree that it is hooking up, or let’s just call it “flirting”. Building our campaign around this insight allowed us to convey the rather dull Public Service Announcement information in a way that is engaging for young people.
Swatch brought yet another bio-innovative material to the market: bioceramic. The new material was a first in the watch industry and marked yet another milestone on Swatch’s journey towards introducing more and more bio-innovative materials.
Emily Elsner, Consultant Evaluation and Impact Measurement at Elsner Research and Consulting.
"plus305 hosted a thought-provoking workshop on the intersection between diversity and sustainability. Their clear explanations of why diversity can be a difficult issue to engage with, and the linkage of diversity in the workplace to the SGDs, were really insightful and have left me thinking about these topics in greater depth than before. Thank you very much for sharing your wisdom!"