plus305 IS AN INDEPENDENT SOCIAL IMPACT AGENCY.
Founded in 2014 in Miami, we are a new model of communication agency elevating the Purpose of Brands with meaningful Creativity, Culture Building, and Social Sustainability. We have a sustainable business model that is based on the Triple Bottom Line of People, Planet, and Prosperity.
Value-based Brand Communication:
We elevate the purpose of every business by building a brand through value-based and purpose-led internal and external communication. Because buying habits are changing fast: today's consumers don't buy what you do but why you do it. Knowing your purpose allows you to approach communication from a human-centric perspective. We use Intercultural Communication Expertise for our global campaigns and we work with sustainable production partners.
We believe in a holistic approach to sustainability that trickles down into all areas of the business and is integrated into the overall mission of the business. We follow the Triple Bottom Line (People, Planet, Prosperity) with a strong focus on People. We use Shared Value Knowledge, Diversity & Inclusion expertise, the SDGs, the GRI, and the UN Global Compact to help you improve your Sustainability Journey. We strategize, implement, and connect your impact to your brand purpose, value-based communication, and Employer Branding to generate real impact and ROI.
Culture Transformation & Employee Engagement:
Most companies that want to become more sustainable, equitable, and inclusive, will need a culture transformation. We curate the culture change necessary for your sustainability, inclusion, and purpose journey. Social change happens on 3 levels: infrastructure, structure, and superstructure. We have a top-down/bottom-up approach that instills sustainable values in your corporate DNA. For this, we combine Systemic and Structural Transformation (SST) for behavioral change with Mindset Change through awareness and knowledge trainings. We believe that Employer Branding, Employee Engagement, and Culture Transformation are closely linked. It is about conveying your message to all stakeholders, 360°.
PR & Media:
If you don't write your sustainability story, someone else will. That is why we also offer traditional and digital media ad buying plans, placements, and research as well as press release writing, media kit creation, media outreach, press conferences, and media monitoring.
More than a code.
305 is the area code for all of Miami, where plus305 was born. For us, 305 represents our roots and gratitude for this city that has given us so much.
We have already been working in the sustainability communications field for many years. We especially love looking back on all the positive change on People, the Planet, and Prosperity we have created together with our clients!
Experience is knowledge.
Our executive team has 19 years of experience. We've been involved in a lot of impactful projects, we've worked with amazing clients and made a lot of good friends on this journey.
The creation of this first ever heat campaign in Miami was made to protect everyone but especially those in lower-income neighborhoods inland where tree cover is 30% less than in upscale coastal areas, putting locals at risk during crises due to limited resources, waiting for buses on unshaded benches, no AC unit, and working outdoors on roofs.
USA & LATAM
Since many years, we've been working with MTV and BAYER to bring the best ideas for World Aids Day to life. It's always about a mix of fun and courage. We want to engage Gen Z by using their language to promote safe sex.
Swatch brought yet another bio-innovative material to the market: bioceramic. The new material was a first in the watch industry and marked yet another milestone on Swatch’s journey towards introducing more and more bio-innovative materials.