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We believe ideas can change the world.
Because ideas can change organizations and people.
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Miami-Dade County wanted to target young people in our last campaign of the year. So, we asked ourselves: “What are young party people most interested in?” I think we can all agree that it is hooking up, or let’s just call it “flirting”. Building our campaign around this insight allowed us to convey the rather dull Public Service Announcement information in a way that is engaging for young people.
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